After selling products online from 6 years now, i have gone through lots of research and do’s and don’ts of online marketing.
selling a product online, does not mean that you dont have to work on ground. Actually you have to start offline first. Remember one thing “Without traffic, a website is fairly useless. You cannot influence opinion, break news, or make money unless you have people who are actually accessing the information you provide.”
This are the some keywords and there meaning which you should be aware of before starting of :
1. Branding :
Make sure you know what you are selling and your brand name reflect your products. Pay special attention to the name of your brand it should be of everything inspiration, emotions and much more use anything and everything which can help like color / images.
Make a note once you reach to a level, its your name which sell’s.
2. 10 minutes of Marketing :
I know handling a business is not a easy job, specially if you are running a single ownership company but do remember to take baby steps daily for your marketing. In India we have always learned that ‘ every drop makes a ocean’, same thing applies in marketing.
Do remember to take at-lest 10 minutes in a day for marketing ideas and applying them. it could be a simple article writing or just call two of your customer to just say ‘HI’ and ask them how they are doing ?
3. Be social :
Be as much as social as possible from social networking site or social events like seminars. Share your ideas with people you know and spread the word. You will learn lots of things from feedback and responses.
You may also apply the ideas and feedback to your marketing strategy.
4. New Offer’s and Updates :
Keep coming up with new offers for your new / old customers and keep updating them at-lest once in a month. by different media but remember never to do SPAM, this will do negative marketing.
5. Tracking :
This is a very important part which people usually skip. Keep a track of your last promotions and website traffic. Even from where your traffic is coming in, which keyword they are searching. All this small hint can help you to plan for your next strategy.
This basic 5 steps will help you in big ways, at-lest it helped me 
… enjoy
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